New Survey Shows That Shoppers Would Dump Their Usual Supermarket for Higher Animal Welfare
4 April 2007
Sixty-two percent of EU shoppers and 56 per cent of people in the UK would dump their usual supermarket in search of higher animal welfare products says a new Eurobarometer survey.
Leading farm animal welfare organisation Compassion in World Farming (CIWF) welcomed the findings which also show that 68 per cent of UK citizens - rising to 77 per cent across Europe - think that farm animal welfare needs improving.
The Eurobarometer Attitudes of EU Citizens towards Animal Welfare launched on Thursday 22 March and confirms the growing demand for companies to take farm animal welfare seriously.
“The new EU survey shows that the European public are so concerned about farm animal welfare that 62 per cent of Europeans (56 pc in the UK) would change their usual supermarket (to ensure they are purchasing more welfare-friendly products),” comments Peter Stevenson, CIWF’s Chief Policy Advisor who was invited as a special observer to a conference today in Brussels launching the findings.
Initiatives such as CIWF’s Compassionate Supermarket of the Year awards scheme, now in its sixth year, and this week’s Good Egg Awards, which rewarded among others supermarket giant Sainsbury’s, pub chain J D Wetherspoon and international coffee house Starbucks for switching to ethical cage-free egg supplies, bring together two unlikely allies - animal welfare campaigners and profit-making food suppliers.
“We will keep pushing supermarkets and the food industry to keep raising the standards of farm animal welfare and respond to the public’s demands,” concludes Mr Stevenson.
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