Newspaper ads speak up for bobby calves

Hundreds of generous Animals Australia donors have chipped in to ask this very question of millions of newspaper readers this week.


LAST UPDATED: 7 September 2015

Bobby calf adThanks to their generous support, Animals Australia has placed this eye-catching quarter-page advertisement in papers across Australia to demand a kinder future for hundreds of thousands of unwanted 'bobby calves' discarded and killed as 'waste products' every year.

It's a secret so unpalatable that once learned, it must be shared. Our request to help fund this ad campaign has been met with overwhelming support, which has secured ad placement in all of the following major papers on 12th November:

WA: Weekend West Australian
ACT: Canberra Times

As well as the following papers on 13th November:

VIC: Sunday Herald Sun
NSW: Sunday Telegraph
QLD: Sunday Mail
SA: Adelaide Advertiser
TAS: Hobart Mercury

And the following papers on 19th November:

VIC: The Age
NSW: Sydney Morning Herald

The placement of these ads is timely, with the dairy industry pushing hard recently to pass a Standard that would make it legal to starve bobby calves for the last stressful 30 hours of their lives. Despite immense public backlash, a meeting of State and Federal Agriculture Ministers on 28th October failed to address community concern and improve conditions for these vulnerable animals — making it clear that the only hope for bobby calves rests in the hands of informed consumers.

The Animals Australia office has been inundated with calls and emails from people who previously had no idea of the callous way the dairy industry disposes of unwanted animals. Not only is public awareness growing, media interest is too. A recent story on Radio National's Bush Telegraph highlighted further cruelty to calves.

Download | Embed video | Share on facebook

Our ad will be a major wake-up call not only to millions of caring consumers, but to the dairy industry. It will ensure that never again will their treatment of these calves escape the scrutiny and judgement of a community that won't tolerate animal cruelty.


You can help!

Love animals? Subscribe and help end animal abuse:
I've read and accept the privacy policy
Like Animals Australia On Facebook
One of the world's foremost spiritual leaders has used his influence to speak out in defence of all those who share this planet. Read more » »

The repercussions of our investigations into the greyhound racing industry have been game-changing. Here's how you helped make a difference. Read the latest » »

In response to the exposure of hidden abuse of greyhounds sent to SE Asia, the flying Kangaroo has vowed to not support this cruel export trade. Read the good news » »

For the first time, an Australian organisation has been selected as a “standout charity” by U.S.-based Animal Charity Evaluators! Animals Australia has been awarded this evaluation in recognition of our efforts... Read more » »

Explosive evidence of 'live baiting' cruelty has rocked the Australian greyhound industry. View via iView or the Four Corners website. Get the details & tune in »

No chickens were harmed in the making of this video. Or this meal. Read more » »

You already know cage eggs are cruel, but you'll never hear the cage egg industry admit it. So what else might they be cagey about? These five facts may ruffle some feathers. Discover the truth » »

What contributes more to climate change than all the world’s planes, trains and automobiles combined? Hint: it’s not coal and it’s not good for humanity! Read more » »

Lyn White, Campaign Director at Animals Australia, spoke to audiences across the country — and asked one simple question: 'Does history have to repeat itself or is it possible to have a kinder, more peace... Watch now » »

Despite the nightly news doing its best to depress, from Australia to Brazil, China to Norway, there is one trait that unites humankind all over the world — kindness. Read on to discover some of the best animal... Watch the viral video » »

Make a difference for animals...