This investigation was undertaken to address the dire need for Australian consumers to be made aware of the conditions endured by animals in factory farms.
‘Dirty Little Secret‘.
Footage from Animals Australia’s investigation was supplied exclusively to leading current affairs program 60 Minutes and underpinned their exposé on the pig industry. As Brightside Farm Sanctuary Founder Emma Haswell said, “This is the pig industry’s dirty little secret”.
“When the pig industry standards were last reviewed by governments, a full public consultation was meant to take place. The fact that so very few Australians even know how pigs are raised in this country shows how farcical that public consultation was. I have no doubt that had the public been properly informed and consulted as they should have been, they would have demanded an end to these cruel practices. Instead Animals Australia was left with no choice but to take this extraordinary action to expose the secrets of this cruel industry to consumers.’