Introducing Cruelty-Free Super

Animals Australia

Animals Australia team

Last updated 6 July 2009

Do you want to invest in your own future, as well as the animals’? Now you can!

For the first time, Australians have the opportunity to join a Superfund that is kind to animals, investing only in companies that have been screened and verified as cruelty-free.

While many people avoid products tested on animals, or enjoy a vegetarian/vegan diet, they have no control over where their Super funds are invested and could unknowingly be financially supporting animal exploitation.

Cruelty Free Super will not invest in companies involved in animal testing, animals used for food, fur, sport or genetic modification. (Click here for further criteria all companies must meet).

As members of the Responsible Investment Association of Australasia (RIAA), Cruelty Free Super is offered by Ethical Money Pty Ltd and has the backing of experienced fund managers from around the globe.

Melbourne-based Credit Suisse Wealth Management is responsible for day-to-day investment decisions, and one of the world’s most respected ethical research companies are providing the underlying ethical screening.

A further benefit of the Cruelty Free Super scheme is that each year, Ethical Money will donate part of the company’s profits to animal welfare charities.

This Superfund offers caring consumers an ethical way to invest in their own future, while investing in the future of all animals.

Interested? Go to for more information.

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