For many animals, the countdown to Christmas means something entirely different than it does for us.
The turkeys whose lives will be cut short for Christmas dinners were born just a few weeks ago. Most of the chickens destined for festive tables haven’t even hatched yet. For pigs, it’s a story that started long before December, behind the closed doors of a factory farm.
That a time of celebration for many can also mean so much suffering for animals is a painful contradiction. But it doesn’t have to be this way. Our new campaign, Nanna’s Christmas Table, is an invitation to reimagine what we serve, while keeping everything we cherish: generosity, connection and the joy of sharing delicious food.






