Ending cruelty

Ending cruelty

Do puppy mills or puppy farms still exist in Australia?

Investigations have revealed widespread puppy factory cruelty in Australia. Discover the truth, and what you can do to help.

5 March 2025

Ending cruelty

3 March 2025 is World Wildlife Day – let’s celebrate, and protect, Australia’s native animals

World Wildlife Day is a day to celebrate all – from the iconic koala, to those who are lesser-known but still call Australia home. With even the most cherished under threat, it is also the perfect time to learn about…

26 February 2025

Ending cruelty

Be their Hero

WATCH NOW! The journey of Tottie the piglet and her hero Davo is giving kind hearts Australia-wide an inspiring snapshot of how a change in human thought can end up changing lives.

16 February 2025

Ending cruelty

Keep the Sheep Here – donate now

Donate to support our national ad campaign to protect the live sheep export phase-out and send the message that Australian sheep have suffered enough.

20 January 2025

Ending cruelty

Understanding the issues: marine parks and aquariums

Their home is the boundless blue ocean. But they're forced to live out their days confined to a small pool – all for the sake of 'entertainment'.

23 December 2024

Ending cruelty

Major ad campaign for animals hits the streets

Animals who are usually hidden in factory farms are being seen with our major billboard and video campaign across Australia.

5 December 2024

Ending cruelty

Stop another greyhound track being built in Victoria

Gentle dogs continue to suffer and die on Victorian racetracks, yet the racing industry seeks to expand its capacity to race greyhounds for gambling profits. Speak up before November 30 to stop another track being built.

20 November 2024

Ending cruelty

Urge Adidas to stop using kangaroos for shoes

There is no reliable data for kangaroo populations, still, they are being slaughtered by the millions for a commercial industry. Join the global call for Adidas to stop using kangaroo 'leather' in its sports shoes.

20 November 2024

Ending cruelty

8 epic failures of current Poultry Laws

From caging hens to starving chickens to depriving ducks of water, Australian laws are failing farmed birds. Here' how you can help.

15 November 2024

Ending cruelty

The dingo: a native species in the crosshairs

This Australian dingo has been persecuted for over two centuries, and still today, this native species is the target of industrial-scale, cruel killing programs.

29 October 2024

Ending cruelty

Take action for dingoes

Despite their status as a threatened and protected species, dingoes are being targeted and killed to appease the interests of the animal agriculture industry.

29 October 2024

Ending cruelty

5 things the "seafood" industry doesn't want you to know

Most people are surprised to learn that it's not only fish who suffer at the hands of the fishing and farmed fish industries...

7 October 2024

Ending cruelty

Why are millions of chickens dying on Australian farms?

They're bred to reach 'slaughter weight' at just a few short weeks old – but millions don't even survive that long.

30 September 2024

Ending cruelty

The reality of farming animals: painful mutilations

In animal industries across Australia, animals can have pieces of their bodies cut off, sliced open, and burned away... without any pain relief. This cruelty is not only legal, but also routine.

30 September 2024

Ending cruelty

Go forth and travel with kindness

If you love travelling as much as you love animals, then check out these 10 tips to exploring our amazing world – in a way that is kinder to all!

25 September 2024

Ending cruelty

Pledge to never attend a marine park or aquarium

A life of confinement deprives animals of exploring their rich natural environment and the freedom to express their natural behaviours. Take the pledge today to help end marine animal suffering.

24 September 2024

Ending cruelty

What you never knew about dairy

Every dairy cow is a mother. And while cows are naturally doting mothers, in the dairy industry, their lives are far from 'natural'...

20 September 2024

Ending cruelty

7 reasons to adopt your next best friend

The best thing you can do to combat cruel puppy factories just so happens to also be the most rewarding.

19 September 2024

Ending cruelty

How well do you know your best friend?

Many puppies bought online or in pet shops were actually born in inhumane puppy factories. Discover the truth, pledge to adopt, and help free dogs from puppy factory cruelty.

19 September 2024

Ending cruelty

Re-thinking eggs

Put the chicken before the egg! Create a brighter future for hens and their chicks with these delicious egg-free recipes.

19 September 2024