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A still from our 'Somewhere' TVC. A piglet with wings flies across an enormous full moon.

Have you seen our farmed animal campaigns on TV?

These TVCs are shining a light on the reality, and possibility, for farmed animals – and they're changing hearts nationwide. Help keep them on air.

Animals Australia

Animals Australia team

Last updated February 20, 2025

Animals Australia is the only charity in the country consistently running high-profile campaigns to show the reality of factory farms, and the individuals who suffer inside their walls. Our award-winning TV ads don’t just raise awareness – they transform hearts and minds.

We regularly hear from supporters, both existing and new, who say seeing one of our TV commercials has changed how they see animals and the choices they make. That’s why we know the key to freeing animals from systems of suffering is to reach and awaken more people.

Our goal this year is ambitious: to not only bring back our thought-provoking ads – Somewhere, You didn’t know, did you? and Be their Hero back to Prime-time TV – but to keep them on air for as long as possible.

But we can’t do it without you. Help change the world for animals by donating to keep these ads on TV today.

Somewhere

Hidden behind the high walls of factory farms, they wake each day only to suffer. Having never seen the sun, touched grass, or smelt the fresh air, what would these animals dream of? Our Somewhere ads are showing Australians how simple but powerful choices can help bring these animals back into our circle of compassion.
Hidden behind the high walls of factory farms, they wake each day only to suffer. Having never seen the sun, touched grass, or smelt the fresh air, what would these animals dream of? Our Somewhere ads are showing Australians how simple but powerful choices can help bring these animals back into our circle of compassion.
Donate to keep our ads on air

You didn’t know, did you?

It is hard to convey the suffering of an individual living being who is denied everything that makes life worth living, especially when they're hidden far from the sight of caring consumers. Most people don't know what pigs endure in Australian factory farms, because we weren't meant to know – but this eye-opening campaign is finally bringing pigs out of the dark.
Help us share their reality

Be their Hero

To create meaningful change for animals trapped in our food system, we simply need to reconnect hearts to these animals. And if we do, choices will be made that will transform the world for them – just like Davo's simple but powerful choices in our Be their Hero ads!
To create meaningful change for animals trapped in our food system, we simply need to reconnect hearts to these animals. And if we do, choices will be made that will transform the world for them – just like Davo's simple but powerful choices in our Be their Hero ads!
To create meaningful change for animals trapped in our food system, we simply need to reconnect hearts to these animals. And if we do, choices will be made that will transform the world for them – just like Davo's simple but powerful choices in our Be their Hero ads!
Inspire more heroes for animals

Farmed animals need your help

The truth is that factory farming mirrors an unconscious, inherited belief that farmed animals are less worthy of protection and kindness because they have been categorised as ‘food’, instead of ‘friend’. Yet it is kindness and compassion that reflect our true nature.

It’s never too late to evolve our thinking to align with what our hearts already know – that all animals want to experience life to the fullest, just like the companion animals with whom we share our homes and our hearts.

Help keep these ads on TV, and spread a powerful message of compassion that has the potential to make the world a kinder place for everyone.

A dog and a piglet sit side by side on the grass, looking up attentively at a person.

Know a fellow animal lover? Please share this page with them!

If these TVCs have inspired you, please share this page with animal loving friends and family. Sharing the reality for farmed animals – and what’s possible with a change of mind and of heart – will help shape a future where they are protected, and respected.

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Education ends cruelty.

Animals Australia acknowledges the Traditional Custodians of the land on which we work and live and we pay our respects to their Elders, past and present. Find our Reconciliation Action Plan here.
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