You can be a hero for animals.

We inherited a world that decreed some animals 'friends' and others, 'food'. Some animals worthy of kindness, and not others.

Now, Tottie the piglet is helping people Australia-wide to see farmed animals in a whole new light – and inspiring the inner hero that's in us all.

TAKE THE PLEDGE

Davo is holding Tottie the piglet and looking lovingly at her

Behind every piece of pork is a ‘Tottie’.

They crave safety, comfort, and connection – just like the companion animals we open our homes and our hearts to. But most pigs aren't as lucky as Tottie.

Hidden behind the walls of factory farms, they're denied everything that makes a life worth living. It doesn't have to be this way.

Your every day choices can help change their world! Nearly there! Thank you ! Thank you!

Every meal is a chance to make a difference for pigs. Take the pledge to 'Be a Hero' for all animals by enjoying more meat-free meals. We’ll send you some of our favourite recipes that are tasty, wholesome, and kind!

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Why do animals need heroes?

Animals raised and killed for food in Australia are vulnerable to cruelty and suffering due to outdated laws and practices.

Shortly after being born, most piglets have pieces of their bodies cut off – without any pain relief. Their mothers aren’t able to nurture them as they naturally would, forced to spend weeks on end in cages barely bigger than their bodies.

And the first time they’ll get to see the outside world – the world they were meant to live in – will be on the very last day of their short lives, when they are trucked to the slaughterhouse.

Tottie and Davo’s tale of unexpected love and friendship is showing the world another possibility…

What happens when we see these sensitive animals for who they truly are? And what if the power lies with us to change the world for them? (It does!)

When Davo met Tottie, their lives changed forever. And by choosing to think of animals differently, and making decisions that better align with our hearts, we can transform lives too.

Watch the video to see how…

Tottie the piglet is in a washing basket on top of freshly washed linen with clothing hanging on the line around her

Davo and Tottie the piglet are sitting cosily on the couch whilst Davo drinks a cup of tea

There’s an inner hero in us all.

Somewhere in each one of us is a desire is to protect the vulnerable and transform this world for the better.

By making simple but powerful choices to live and eat more kindly, you can help bring pigs, and all animals, back into the circle of compassion.

BE THEIR HERO

Support the campaign

Your donation today can help support Animals Australia’s transformational campaigns to shape a kinder future for all animals.

MAKE A DONATION

Vodafone NZ’s original commercial, ‘Piggy Sue’, provided the inspiration for Be their Hero. We are grateful to Vodafone NZ for allowing us to re-create this beautiful story for Australian audiences.