Does it sometimes feel like every second tv commercial is for makeup or cleaning products, and features fluffy puppies, dimpled babies or smiling women washing their hair in slow motion? The pastel colours and cutesy soundtracks of these ads are meant to inspire us with trust, and a ‘warm and cosy’ feeling…
But sadly, the reality is anything BUT cosy for the millions of animals — including rabbits, cats, dogs and mice — who are burned, poisoned and killed in painful and unecessary experiments every year in order to test the products featured in those ads.