Research conducted by Roy Morgan has found that the trend in vegetarian eating continues to grow — with 2.5 million people (12.1% of the population) in Australia now eating all or almost all vegetarian.
The 2018 data shows a continued growth in people choosing kinder, more sustainable meals — up from 2.1 million people (11.2%) eating all or almost all vegetarian in 2016, and 1.7 million people (9.7%) in 2012.
That’s an additional 400,000 individuals choosing meat-free meals in Australia since 2016 alone! This works out to 1 person deciding to eat less meat or go meat-free every 5 minutes!
This great news reflects the exciting shift towards plant-based eating across Australia — with one in three people already eating vegetarian or actively reducing meat.