Public awareness initiatives

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Funded entirely by donations, our groundbreaking public awareness campaigns are driving much-needed change by informing and empowering compassionate people to take action for animals.

Explore our public initiatives:
From puppy factory to national TV
Massive live export campaign takes over Australian city streets

TV: That ain't no way to treat a lady

Huge newspaper ads fight factory farming

Make it Possible
Newspaper ads speak up for bobby calves




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