How would you feel if you were forced to wear clothes chosen by your mother … for your entire life? What if you also inherited your career? Taste in music, movies and books? Your political views? Not sounding likely?
Personal choice helps define us. It empowers us to live our values. So it may come as a surprise to realise that there are some simple choices with profound consequences that most of us inherit without noticing. These are the same choices our parents unwittingly inherited from their parents — who inherited them from theirs …
Eating animals is not something most of us ever consciously chose to do. But for the majority of Australians, it’s an unquestioned norm. Animal industries have taken advantage of this invisible contract — so much so that industrialised animal abuse hidden away in factory farms and slaughterhouses has become the single greatest cause of animal cruelty today. Yet no one asked our permission. We weren’t even told there was a choice to be made.
Every day, more people start to question this situation. And the great news is: it’s never too late to make a difference. You’re about to discover how to take back your power, and make truly informed choices that are in line with your own values.